Methods, systems, and media for identifying and presenting video objects linked to a source video

ABSTRACT

Methods, systems, and media for identifying video objects linked to a source video are provided. In some embodiments, the method comprises: identifying demographic attributes corresponding to a first user participating in an online conversation; determining at least one keyword associated with the online conversation, wherein the keyword indicates a topic of the online conversation; identifying a video object based at least on the demographic attributes and the at least one keyword, wherein the video object comprises a portion of a video; causing the identified video object to be presented in a group of video objects on a first user device associated with the first user; receiving an indication that the identified video object has been selected on the first user device for inclusion in a message in the online conversation; and causing the identified video object to be presented on a second user device associated with the second user.

TECHNICAL FIELD

The disclosed subject matter relates to methods, systems, and media foridentifying and presenting video objects linked to a source video.

BACKGROUND

Creators of media content often want to encourage viewers to view,share, and interact with their content. However, a viewer must make aconscious decision to share the video, by, for example, posting links tothe content on a social networking service. This is generally notconducive to sharing the content more than once or sharing the contentwith multiple groups.

Accordingly, it is desirable to provide methods, systems, and media foridentifying and presenting video objects linked to a source video.

SUMMARY

Methods, systems, and media for identifying and presenting video objectslinked to a source video are provided. In accordance with someembodiments of the disclosed subject matter, a method for identifyingvideo objects linked to a source video is provided, the methodcomprising: identifying demographic attributes corresponding to a firstuser participating in an online conversation with a second user;determining at least one keyword associated with the onlineconversation, wherein the keyword indicates a topic of the onlineconversation; identifying a video object based at least on thedemographic attributes and the at least one keyword, wherein the videoobject comprises a portion of a video; causing the identified videoobject to be presented in a group of video objects on a first userdevice associated with the first user; receiving an indication that theidentified video object has been selected on the first user device forinclusion in a message in the online conversation; and causing theidentified video object to be presented on a second user deviceassociated with the second user.

In accordance with some embodiments of the disclosed subject matter, asystem for identifying video objects linked to a source video isprovided, the system comprising: a hardware processor that is programmedto: identify demographic attributes corresponding to a first userparticipating in an online conversation with a second user; determine atleast one keyword associated with the online conversation, wherein thekeyword indicates a topic of the online conversation; identify a videoobject based at least on the demographic attributes and the at least onekeyword, wherein the video object comprises a portion of a video; causethe identified video object to be presented in a group of video objectson a first user device associated with the first user; receive anindication that the identified video object has been selected on thefirst user device for inclusion in a message in the online conversation;and cause the identified video object to be presented on a second userdevice associated with the second user.

In accordance with some embodiments of the disclosed subject matter,non-transitory computer-readable media containing computer executableinstructions, that, when executed by a processor, cause the processor toperform a method for identifying video objects linked to a source videoare provided. The method comprises: identifying demographic attributescorresponding to a first user participating in an online conversationwith a second user; determining at least one keyword associated with theonline conversation, wherein the keyword indicates a topic of the onlineconversation; identifying a video object based at least on thedemographic attributes and the at least one keyword, wherein the videoobject comprises a portion of a video; causing the identified videoobject to be presented in a group of video objects on a first userdevice associated with the first user; receiving an indication that theidentified video object has been selected on the first user device forinclusion in a message in the online conversation; and causing theidentified video object to be presented on a second user deviceassociated with the second user.

In accordance with some embodiments of the disclosed subject matter, asystem for identifying video objects linked to a source video isprovided, the system comprising: means for identifying demographicattributes corresponding to a first user participating in an onlineconversation with a second user; means for determining at least onekeyword associated with the online conversation, wherein the keywordindicates a topic of the online conversation; means for identifying avideo object based at least on the demographic attributes and the atleast one keyword, wherein the video object comprises a portion of avideo; means for causing the identified video object to be presented ina group of video objects on a first user device associated with thefirst user; means for receiving an indication that the identified videoobject has been selected on the first user device for inclusion in amessage in the online conversation; and means for causing the identifiedvideo object to be presented on a second user device associated with thesecond user.

In some embodiments, the keyword indicates a sentiment associated withthe online conversation.

In some embodiments, the keyword indicates a media content item beingdiscussed in the online conversation.

In some embodiments, the video object is identified based on criteriaspecified by a creator of the video object.

In some embodiments, the system further comprises means for receivingtext from the first user device, wherein the video object is presentedon the second user device with the text overlaid on the video object.

In some embodiments, the video object is identified based on demographicattributes associated with the second user.

BRIEF DESCRIPTION OF THE DRAWINGS

Various objects, features, and advantages of the disclosed subjectmatter can be more fully appreciated with reference to the followingdetailed description of the disclosed subject matter when considered inconnection with the following drawings, in which like reference numeralsidentify like elements.

FIGS. 1A-1D show examples of user interfaces for presenting andinserting a video object in accordance with some embodiments of thedisclosed subject matter.

FIG. 2 shows a schematic diagram of an illustrative system suitable forimplementation of mechanisms described herein for inserting andpresenting video objects in accordance with some embodiments of thedisclosed subject matter.

FIG. 3 shows a detailed example of hardware that can be used in a serverand/or a user device of FIG. 2 in accordance with some embodiments ofthe disclosed subject matter.

FIG. 4 shows an example of a data flow for presenting a video objectselected from a collection of selectable inputs in accordance with someembodiments of the disclosed subject matter.

FIG. 5 shows an example of a process for presenting a video objectselected from a collection of selectable inputs in accordance with someembodiments of the disclosed subject matter.

FIG. 6 shows an example of a data flow for presenting a video objectidentified based on a sequence of characters in accordance with someembodiments of the disclosed subject matter.

FIG. 7 shows an example of a process for presenting a video objectidentified based on a sequence of characters in accordance with someembodiments of the disclosed subject matter.

FIG. 8 shows an example of a process for identifying a video object forpresentation in a conversation based on content of a conversation inaccordance with some embodiments of the disclosed subject matter.

DETAILED DESCRIPTION

In accordance with various embodiments, mechanisms (which can includemethods, systems, and media) for inserting and presenting video objectslinked to a source video are provided.

In some embodiments, the mechanisms described herein can cause a videoobject, identified using a first user device, to be presented on asecond user device. In some embodiments, the video object can beassociated with a video. For example, in some embodiments, the videoobject can represent any suitable portion of the video. As a moreparticular example, in some embodiments, the video object can correspondto a subset of frames of the video. Additionally, in some embodiments,the video object can include audio content. In some embodiments, thevideo object can be associated with or can be linked to the video thatwas used to create the video object.

In some embodiments, the mechanisms can cause the video object to bepresented. For example, in some embodiments, the video object can bepresented in association with and/or as a portion of a comment (e.g., ina comment section of a web page, in a comments section of a feed item ina social networking service, and/or in any other suitable context)entered using the first user device. As another example, in someembodiments, the video object can be presented in association with amessage directed to one or more other users in a chat applicationexecuted by the first user device. As still another example, in someembodiments, the video object can be presented as a message directed toone or more other users without associated input, for example, in a chatapplication, as a text message, and/or in any other suitable context.The mechanisms can then cause the video object to be presented on thesecond user device, for example, in response to determining that thesecond user device has navigated to a user interface loading thecomments section. As another example, the mechanisms can cause the videoobject to be presented on the second user device in response todetermining that the second user device is associated with a target ofthe message sent by the first user device that includes a video object.

In some embodiments, the video object can correspond to a portion of avideo associated with a particular content creator. Additionally, insome embodiments, use of the video object (e.g., by causing the videoobject to be inserted and/or presented) can be permitted for usersassociated with the content creator (e.g., users having a connection tothe content creator on a social networking service, users subscribed tomedia content associated with the content creator, and/or any othersuitable relationship to the content creator) and inhibited for usersnot associated with the content creator.

In some embodiments, the mechanisms described herein can cause one ormore selectable inputs that each represent one or more video objectsavailable for insertion to be presented on a first user device, and themechanisms can receive a selection of one of the selectable inputs. Themechanisms can then identify a video object corresponding to theselected input and can cause the identified video object to be presentedby a second user device. Additionally or alternatively, in someembodiments, the mechanisms described herein can identify a video objectbased on a sequence of characters received from the first user device.The mechanisms can then cause the video object identified based on thesequence of characters to be presented by the second user device.

In some embodiments, a video object can be linked and/or can beassociated with a link to a video that was used to create the videoobject. In such embodiments, selection (e.g., by clicking on, tappingon, and/or any other suitable selection method) of the presented videoobject can cause a device that is presenting the video object to presentthe corresponding video.

In some embodiments, the mechanisms described herein can identify avideo object to be presented in a in a message and/or an onlineconversation (e.g., a chat, a comment on a social networking site, atext message, and/or any other suitable online conversation) based oncontent of the online conversation. For example, in some embodiments,the mechanisms can identify one or more video objects based onparticular content being discussed in the chat and/or a particularsentiment associated with the online conversation (e.g., excitement,disbelief, anger, and/or any other suitable sentiment). The mechanismscan then cause the identified video objects to be presented to one ofthe users in the online conversation for selection by the user, and theselected video object can then be included in the chat, as describedbelow in connection with FIG. 8. Additionally or alternatively, in someembodiments, the mechanisms can identify the video object based ondemographic attributes associated with participants in the onlineconversation. For example, in some embodiments, the mechanisms canaccess demographic profiles associated with participants, which canspecify one or more demographic attributes associated with the user. Themechanisms can then identify video objects that are likely to be enjoyedby users associated with the demographic attributes of the participantsin the online conversation. In some such embodiments, the user can entertext, and the mechanisms can cause a selected video object to bepresented with the text overlaid.

FIG. 1A shows an example 100 of a user interface for presenting a videoobject in accordance with some embodiments of the disclosed subjectmatter. As illustrated, in some embodiments, user interface 100 caninclude a title 102, a media content item 104, a content identifier 106,comments 108, and/or a video object 114.

Title 102 can be any suitable title indicating content of user interface100. In some embodiments, title 102 can include any suitable text,images, graphics, videos, animations, and/or any other suitable content.Note that the location of title 102 within user interface 100 is shownas an example, and title 102 can be located at any suitable position. Insome embodiments, title 102 can be omitted.

Media content item 104 can include any suitable media content. Forexample, in some embodiments, media content item 104 can include anysuitable audio and/or video content. In some embodiments, media contentitem 104 can be presented within a media content player, as shown inFIG. 1. Additionally, in some embodiments, the media content player caninclude any suitable controls such as a play input, a pause input, avolume control, and/or any other suitable controls. Note that thelocation of media content item 104 within user interface 100 is shown asan example, and media content item 104 can be located at any suitableposition. In some embodiments, media content item 104 can be omitted.

Content identifier 106 can be any suitable indicator of a source ofcontent associated with media content item 104. In some embodiments, theindicated channel can correspond to any suitable entity (e.g.,identifying information associated with a creator of media content item104, identifying information associated with a producer of media contentitem 104, identifying information associated with a creator of acollection of media content items that includes media content item 104,and/or any other suitable entity). In some embodiments, contentidentifier 106 can include any suitable text, images, graphics,animations, icons, and/or any other suitable content. Note that thelocation of content identifier 106 within user interface 100 is shown asan example, and content identifier 106 can be located at any suitableposition.

Comments 108 can include any suitable comments related to media contentitem 104. In some embodiments, an individual comment within comments 108can include a username and a comment body, such as usernames 110 and 116and comment bodies 112 and 118. In some embodiments, usernames 110and/or 116 can include any suitable text, images, icons, and/or anyother suitable content corresponding to an author of a comment. In someembodiments, comment bodies 112 and/or 118 can include any suitabletext, images, icons, and/or any other suitable content. Note that theposition of comments 108 within user interface 100 is shown as anexample, and comments 108 can be located at any suitable position.

Note that although only two comments are shown within comments 108, insome embodiments, any suitable number of comments (e.g., two, three,ten, twenty, and/or any other suitable number) can be included.Additionally or alternatively, in some embodiments, a subset of commentswithin comments 108 can be presented. For example, in some embodiments,the first n (e.g., two, five, ten, and/or any other suitable number)comments (e.g., the n most recently posted comments, the n most popularcomments, and/or based on any other suitable ordering of n) can bepresented in user interface 100, and more and/or different comments canbe presented, for example, in response to an indication (e.g., inresponse to determining that a user has caused a user interface toscroll, in response to determining that a link has been selected, and/orany other suitable indication) that more and/or different comments areto be presented.

Video object 114 can be any suitable video object specified by the userassociated with an individual comment of comments 108. In someembodiments, video object 114 can be presented in any suitable spatialrelation to comment body 112. For example, as shown in FIGS. 1A and 1B,video object 114 can be presented adjacent (e.g., to the right of, tothe left of, above, below, and/or any other suitable position) tocomment body 112. Additionally or alternatively, in some embodiments,video object 114 can be presented within comment body 112. In caseswhere video object 114 includes audio content, the audio content can bepresented in any suitable manner. For example, in some embodiments, theaudio content can be presented in response to determining that a cursoris hovering over video object 114. As another example, in cases wheremultiple video objects are presented, audio content corresponding to anysuitable subset (e.g., one, two, and/or any other number) of the videoobjects can be presented. In such an example, audio associated with aparticular video object can be presented during playback of the videoobject.

In some embodiments, video object 114 can be selected from a collectionof video objects. For example, as described below in connection withFIG. 1C, a collection of available video objects can be presented, and acreator of a comment and/or other message can select one or more of thevideo objects in the collection for insertion into the comment. In suchembodiments, the selection of available video objects can be presentedusing any suitable techniques, for example, techniques described belowin connection with FIGS. 4 and 5. Note that although only one videoobject is shown in FIG. 1A, in some embodiments, a comment creator caninsert any suitable number of video objects. In some embodiments, incases where two or more video objects are inserted, the two or morevideo objects can be concatenated into one video object, and play of onevideo object can automatically transition to play of the next videoobject. Alternatively, in some embodiments, the two or more videoobjects can be presented concurrently.

In some embodiments, video objects can be selected and inserted based ona sequence of characters included in a comment. FIG. 1B shows an example130 of a user interface for presenting a video object that is indicatedby a specific sequence of characters. As shown, in some embodiments,user interface 130 can include a sequence of characters 132.

Sequence of characters 132 can be any sequence of characters suitablefor indicating a particular video object. For example, sequence ofcharacters 132 can include any suitable letters, numbers, and/or anyother suitable characters. In some embodiments, a beginning and an endof sequence of characters 132 can include delimiting characters (e.g.,slashes, braces, brackets, parentheses, underscores, ampersands, percentsymbols, and/or any other suitable characters). In some embodiments,sequence of characters 132 can additionally indicate a channel withwhich the indicated video object to be inserted is associated. As aspecific example, a sequence of characters such as “{ch:sp\o/}” canindicate that the channel is one that corresponds to the identifier“sp,” and that the video object to be inserted is one that correspondsto the characters “\o/”. In some embodiments, after a sequence ofcharacters is inserted within comment body 112, a server can identifythe indicated video object (e.g., video object 114) based on sequence ofcharacters 132 and can cause video object 114 to be presented, forexample, as described below in connection with FIGS. 6 and 7.

In some embodiments, at least a portion of sequence of characters 132can be hyperlinked to any suitable content. In some embodiments,selection of the hyperlink can cause a page associated with a creator ofthe associated video object to be presented. For example, in someembodiments, the page can include an indication of one or moreadditional and/or alternative video objects associated with the videoobject creator, as well as sequences of characters associated with theadditional and/or alternative video objects. As another example, in someembodiments, the page can include an indication of one or more videosassociated with the video object creator.

Note that, in some embodiments, video object 114 can be presented inconnection with sequence of characters 132 (e.g., adjacent to, and/or inany other suitable position). Alternatively, in some embodiments, videoobject 114 can replace sequence of characters 132 as it is inserted.

As described above in connection with FIG. 1A, in some embodiments, aparticular video object can be selected from a collection of availablevideo objects. FIG. 1C shows an example 160 of a user interface forpresenting a collection of selectable inputs that each indicate one ormore available video objects in accordance with some embodiments of thedisclosed subject matter. Note that, in some embodiments, availablevideo objects represented in user interface 160 can be restricted to anysuitable group of video objects. For example, in some embodiments, thevideo objects can be restricted to those created by a particular contentcreator. As a more particular example, in some embodiments, the videoobjects can be restricted to those created by one or more contentcreators if the user being presented with user interface 160 isdetermined to have a relationship (e.g., connected to and/or followingon a social networking service, subscribed to content associated withthe content creator on a video sharing web site, and/or any othersuitable relationship) with the content creator(s). As shown, userinterface 160 can include a title 162, categories of video objects 164,and group of video objects 166.

Title 162 can be any suitable title for indicating that a video objectcan be selected from user interface 160. In some embodiments, title 162can include any suitable text, images, graphics, icons, and/or any othersuitable content. Note that the location of title 162 within userinterface 160 is shown as an example, and title 162 can be located atany suitable position. In some embodiments, title 162 can be omitted.

Categories of video objects 164 and group of video objects 166 cancorrespond to any suitable categories of video objects or collection ofvideo objects. For example, as shown in FIG. 1C, categories of videoobjects 164 can include selectable inputs that each represent acollection of video objects corresponding to a particular category. As amore particular example, categories of video objects 164 can includeselectable inputs that represent a collection of video objectsassociated with a particular emotion (e.g., selectable inputs 168 and170), selectable inputs that represent a collection of video objectsbased on popularity (e.g., selectable input 164), and/or any othersuitable category (e.g., based on a frequency of use by a user presentedwith user interface 160, and/or any other suitable metric). In someembodiments, selection of a selectable input that corresponds to acategory of video objects (e.g., one of selectable inputs 168-172) cancause video objects in the category of video objects to be presentedwithin user interface 160.

As another example, group of video objects 166 can include selectableinputs that represent individual video objects that can be inserted(e.g., into a comment), such as selectable inputs 174, 176, and 178. Insome embodiments, selection of one of selectable inputs 174-178 cancause a corresponding video object to be inserted, for example, next toand/or within a comment. In some embodiments, one or more of the videoobjects presented for selection using user interface 160 (e.g., asrepresented by selectable inputs 174-178) can be automatically played,for example, in response to determining that user interface 160 is beingpresented.

Note that the arrangement of selectable inputs 168-178, categories ofvideo objects 164, and group of video objects 168 within user interface160 is shown as an example. In some embodiments, any number ofselectable inputs (e.g., two, four, ten, twenty, and/or any othersuitable number) can be presented in any suitable arrangement (e.g., agrid, a row, a column, and/or any other suitable arrangement).Additionally or alternatively, in some embodiments, user interface 160can include a selectable input that, when selected, can cause additionaland/or alternative selectable inputs to be presented in user interface160.

In some embodiments, a user can enter text to be overlaid on a videoobject, and the video object can then be presented with the overlaidtext, for example, as a meme. FIG. 1D shows an example 190 of a userinterface for receiving text from a user to overlay on a video object.As illustrated, user interface 190 can include a video object 192 and atext input 194.

Video object 192 can be any suitable video object on which text is to beoverlaid. For example, in some embodiments, video object 192 can be avideo object that has been selected by a user, for example, from a groupof video objects available for selection. Additionally or alternatively,in some embodiments, video object 192 can be one that has beenidentified as relevant to a particular chat and/or conversation, asshown in and described below in connection with FIG. 8.

Text input 194 can be any suitable user interface control for receivingtext from a user device that is presenting user interface 190. Forexample, as shown in FIG. 1D, text input 194 can be a text input box. Insome embodiments, text can be entered in text input 194 via a keyboard,a touchscreen, and/or in any other suitable manner. As described belowin connection with FIG. 8, text received in text input 194 can beoverlaid on video object 192, and the video object with overlaid textcan be presented as a meme, for example, in a chat, an onlineconversation, a comment on a social networking sit, and/or in any othersuitable format.

Turning to FIG. 2, an example 200 of hardware for presenting videoobjects that can be used in accordance with some embodiments of thedisclosed subject matter is shown. As illustrated, hardware 200 caninclude one or more servers such as a content server 202, a video objectserver 204, and a data server 206, as well as a communication network208, and/or one or more user devices 210, such as user devices 212 and214.

In some embodiments, content server 202 can be any suitable server forstoring media content and/or delivering such media content to a userdevice 210. For example, content server 202 can be a server that streamsand/or otherwise transmits media content to a user device 210 viacommunication network 208. Media content provided by content server 202can be any suitable content, such as video content, audio content,electronic books, documents, images, and/or any other suitable type ofmedia content. As a more particular example, media content can includetelevision programs, movies, cartoons, sound effects, live-streamedcontent (e.g., a streaming radio show, a live concert, and/or any othersuitable type of streaming live content), and/or any other suitable typeof media content. Media content can be created and/or uploaded tocontent server 202 by any suitable entity. In some embodiments, mediacontent stored on content server 202 can be stored in association withan indicator of a creator and/or uploader of the media content. In someembodiments, content server 202 can be omitted.

In some embodiments, video object server 204 can be any suitable serverfor receiving and/or storing video objects, identifying video objectsindicated by a user device 210, and/or causing an indicated video objectto be presented. In some embodiments, video objects can be created byany suitable entity. In some embodiments, video object server 204 canstore an indicator of a creator of a video object (e.g., a username, aname of a channel corresponding to a collection of media content, and/orany other suitable indicator of a creator) in association with the videoobject. Additionally or alternatively, in some embodiments, video objectserver 204 can store any information associated with a video object,such as a topic associated with the video object, sentiments associatedwith the video object, demographics attributes of users that might enjoythe video object, and/or any other suitable information. In someembodiments, video object server 204 can be omitted.

In some embodiments, data server 206 can be any suitable server forstoring data associated with creation and/or use of video objects. Forexample, in some embodiments, data server 206 can store informationrelated to popularity of particular video objects (e.g., a frequencywith which a particular video object is selected for presentation,and/or any other suitable metrics). As another example, in someembodiments, data server 206 can store information related to thecreation and/or use of video objects by users who insert video objects(e.g., participants in a chat, participants in a comments section of aweb site and/or social networking service, and/or any other suitableusers). In some embodiments, data server 206 can identify one or morevideo objects for inclusion in an online chat or conversation based ondemographic profiles of users included in the chat and/or based oncontent of the chat, as shown in and described below in connection withFIG. 8. In some embodiments, data server 206 can be omitted.

Communication network 208 can be any suitable combination of one or morewired and/or wireless networks in some embodiments. For example,communication network 208 can include any one or more of the Internet,an intranet, a wide-area network (WAN), a local-area network (LAN), awireless network, a digital subscriber line (DSL) network, a frame relaynetwork, an asynchronous transfer mode (ATM) network, a virtual privatenetwork (VPN), and/or any other suitable communication network. Userdevices 210 can be connected by one or more communications links 216 tocommunication network 208 that can be linked via one or morecommunications links (e.g., communications links 218, 220, and/or 222)to content server 202, video object server 204, and data server 206.Communications links 216, 218, 220, and/or 222 can be any communicationslinks suitable for communicating data among user devices 210 and servers202, 204, and/or 206 such as network links, dial-up links, wirelesslinks, hard-wired links, any other suitable communications links, or anysuitable combination of such links.

In some embodiments, user devices 210 can include any one or more userdevices suitable for selecting a video object for presentation,presenting a video object, and/or any other suitable functions. Forexample, in some embodiments, user devices 210 can be implemented as amobile device, such as a smartphone, mobile phone, a tablet computer, alaptop computer, a vehicle (e.g., a car, a boat, an airplane, or anyother suitable vehicle) entertainment system, a portable media player,and/or any other suitable mobile device. As another example, in someembodiments, user devices 210 can be implemented as a non-mobile devicesuch as a desktop computer, a set-top box, a television, a streamingmedia player, a game console, and/or any other suitable non-mobiledevice.

Although content server 202, video object server 204, and data server206 are illustrated as separate devices, the functions performed bycontent server 202, video object server 204, and data server 206 can beperformed using any suitable number of devices in some embodiments. Forexample, in some embodiments, the functions performed by any of contentserver 202, video object server 204, and/or data server 206 can beperformed on a single server. As another example, in some embodiments,multiple devices can be used to implement the functions performed bycontent server 202, video object server 204, and/or data server 206.

Although two user devices 212 and 214 are shown in FIG. 2, any suitablenumber of user devices, and/or any suitable types of user devices, canbe used in some embodiments.

Content server 202, video object server 204, data server 206, and userdevices 210 can be implemented using any suitable hardware in someembodiments. For example, in some embodiments, devices 202, 204, 206,and 210 can be implemented using any suitable general purpose computeror special purpose computer. For example, a server may be implementedusing a special purpose computer. Any such general purpose computer orspecial purpose computer can include any suitable hardware. For example,as illustrated in example hardware 300 of FIG. 3, such hardware caninclude hardware processor 302, memory and/or storage 304, an inputdevice controller 306, an input device 308, display/audio drivers 310,display and audio output circuitry 312, communication interface(s) 314,an antenna 316, and a bus 318.

Hardware processor 302 can include any suitable hardware processor, suchas a microprocessor, a micro-controller, digital signal processor(s),dedicated logic, and/or any other suitable circuitry for controlling thefunctioning of a general purpose computer or a special purpose computerin some embodiments. In some embodiments, hardware processor 302 can becontrolled by a server program stored in memory and/or storage 304 of aserver (e.g., such as one of servers 202-206). For example, the serverprogram can cause hardware processor 302 to identify a collection ofvideo objects to be presented for selection, identify a particular videoobject based on a received sequence of characters, cause an identifiedvideo object to be presented, and/or perform any other suitable actions.In some embodiments, hardware processor 302 can be controlled by acomputer program stored in memory and/or storage 304 of user device 210.For example, the computer program can cause hardware processor 302 topresent a collection of video objects for selection, present anidentified video object, and/or perform any other suitable actions.

Memory and/or storage 304 can be any suitable memory and/or storage forstoring video object information, programs, data, media content, and/orany other suitable information in some embodiments. For example, memoryand/or storage 304 can include random access memory, read-only memory,flash memory, hard disk storage, optical media, and/or any othersuitable memory.

Input device controller 306 can be any suitable circuitry forcontrolling and receiving input from one or more input devices 308 insome embodiments. For example, input device controller 306 can becircuitry for receiving input from a touchscreen, from a keyboard, froma mouse, from one or more buttons, from a voice recognition circuit,from a microphone, from a camera, from an optical sensor, from anaccelerometer, from a temperature sensor, from a near field sensor,and/or any other type of input device.

Display/audio drivers 310 can be any suitable circuitry for controllingand driving output to one or more display/audio output devices 312 insome embodiments. For example, display/audio drivers 310 can becircuitry for driving a touchscreen, a flat-panel display, a cathode raytube display, a projector, a speaker or speakers, and/or any othersuitable display and/or presentation devices.

Communication interface(s) 314 can be any suitable circuitry forinterfacing with one or more communication networks, such as network 208as shown in FIG. 2. For example, interface(s) 314 can include networkinterface card circuitry, wireless communication circuitry, and/or anyother suitable type of communication network circuitry.

Antenna 316 can be any suitable one or more antennas for wirelesslycommunicating with a communication network (e.g., communication network208) in some embodiments. In some embodiments, antenna 316 can beomitted.

Bus 318 can be any suitable mechanism for communicating between two ormore components 302, 304, 306, 310, and 314 in some embodiments.

Any other suitable components can be included in hardware 300 inaccordance with some embodiments.

Turning to FIG. 4, an example 400 of an information flow diagram forpresenting a video object selected based on a collection of selectableinputs is shown in accordance with some embodiments of the disclosedsubject matter. In some embodiments, one or more portions of process 400can be implemented on a device associated with a content creator, videoobject server 204, a first user device (e.g., user device 212), and/or asecond user device (e.g., user device 214), as shown in FIG. 4.

Process 400 can begin when a content creator specifies one or more videoobjects based on videos associated with videos associated with thecontent creator at 402. In some embodiments, each video object canrepresent one or more portions of any suitable duration (e.g., onesecond, two seconds, five seconds, and/or any other suitable duration)of a corresponding video. Note that, in some embodiments, the videoobject can be a portion of any suitable type of video content (e.g., amovie, a television program, a commercial, a music video, and/or anyother suitable type of video content). In some embodiments, the contentcreator can specify the one or more video objects by identifying theportion of the corresponding video to be used to create the videoobject(s) (e.g., by specifying timestamps from the video correspondingto a start time and an end time for the video object). In someembodiments, the content creator can specify a video from which a videoobject is to be created, and video object server 204 can automaticallyidentify a portion of the video to use to create the video object.Additionally, in some embodiments, the content creator can specify oneor more categories and/or other metadata with which the one or morevideo objects are to be associated. For example, in some embodiments,the content creator can specify an emotion related to each video object,keywords related to each video object, and/or any other suitableinformation and/or categories.

Note that, in some embodiments, a user other than the content creator ofa video can create a video object based on that video. For example, theuser other than the content creator of the video can identify aparticular video and can specify one or more portions of the video touse in creating the video object. In such embodiments, the contentcreator associated with the video can be notified of the created videoobject. Additionally, in some embodiments, the user other than thecontent creator of the video can be permitted to create a video objectusing the video if the user has a relationship with the content creator,for example, on a social networking service and/or a video sharing site.

At 404, video object server 204 can store the video objects inassociation with information identifying the content creator associatedwith the video object(s). Video object server 204 can store the videoobjects in any suitable manner. For example, in some embodiments, thevideo objects can be stored in association with a name of the contentcreator, a particular channel of media content associated with thecontent creator, and/or in association with any other suitableinformation.

At 406, user device 212 can transmit a request for a collection ofselectable video objects. The request can be transmitted in response toany suitable information. For example, in some embodiments, the requestcan be transmitted in response to an indication that a user of userdevice 212 has initiated a process to insert a video object (e.g., inassociation with a comment, in a chat window, and/or in any othersuitable instance). As a more particular example, in some embodiments,the process to insert a video object can include a user selecting aninput to cause available video objects to be presented.

At 408, video object server 204 can identify a collection of one or morevideo objects available for use in response to the request from userdevice 212. Video object server 204 can identify the collection of oneor more video objects based on any suitable information and/or criteria.For example, in some embodiments, video object server 204 can identify acollection of video objects associated with a particular content creator(e.g., created by a content creator on whose content a user of userdevice 212 is commenting and/or sharing). As a more particular example,in some embodiments, video object server 204 can determine if userdevice 212 is associated with a particular content creator (e.g.: bydetermining if a user of user device 212 is connected to the contentcreator on a social networking service; by determining if a user of userdevice 212 has subscribed to content created by the content creator on asocial networking service, a video sharing site, and/or any othersuitable site; and/or any other suitable association). In someembodiments, after identifying the collection of one or more videoobjects available for use, video object server 204 can transmitinstructions for rendering the collection of video objects to userdevice 212.

At 410, user device 212 can cause at least a subset of the collection ofone or more video objects to be presented as selectable inputs, eachrepresenting at least one of the one or more video objects in thecollection. User device 212 can cause the collection of video objects tobe presented in any suitable manner. For example, in some embodiments,the collection of video objects can be presented in any suitable layout,such as the layout shown in FIG. 1C. As shown in and described inconnection with FIG. 1C, in some embodiments, a selectable input cancorrespond to a category of video objects, selection of which can causeindividual video objects to be presented. In some embodiments, afterselectable inputs representing the collection of video objects arepresented on user device 212, user device 212 can receive a selection ofone of the collection of video objects, and can transmit informationindicating which video object has been selected to video object server204.

At 412, video object server 204 can transmit instructions to cause theselected video object to be presented to user device 214. In someembodiments, video object server 204 can transmit the instructions usingany suitable techniques, such as techniques described below inconnection with FIG. 5. In some embodiments, video object server 204 cantransmit the instructions in response to any suitable information. Forexample, in some embodiments, video object server 204 can transmit theinstructions in response to determining that user device 214 hasnavigated to a page on which a comment associated with the selectedvideo object is to be presented (e.g., by navigating to the commentssection associated with the inserted video object, by navigating to thelive chat associated with the inserted video object, and/or bynavigating to any other suitable context). As another example, in someembodiments, video object server 204 can transmit the instructions inresponse to determining that user device 214 is a target of a messagethat includes the selected video object.

At 414, user device 214 can cause the selected video object to bepresented using the received instructions. In some embodiments, theselected video object can be presented in any suitable manner. Forexample, in some embodiments, the selected video object can be presentedin association with a comment from a user of user device 212 (e.g., thefirst user device), as shown in and described above in connection withFIG. 1A. As another example, in some embodiments, the selected videoobject can be presented in association with a message from a user ofuser device 212 that are directed at a user of user device 214. As yetanother example, in some embodiments, the selected video object can bepresented in association with a feed item created by a user of userdevice 212 in an aggregated feed of news items presented in associationwith a social networking service.

At 416, user device 214 can receive an indication that a portion of theselected video object has been selected and can transmit an indicationof the selection to video object server 204 and/or content server 202.In some embodiments, user device 214 can determine that a portion of theselected video object has been selected using any suitable information.For example, in some embodiments, user device 214 can determine that thepresented video object has been clicked on and/or tapped. In someembodiments, user device 214 can additionally include informationindicating an identity of the selected video object.

At 418, content server 202 and/or video object server 204 can identify avideo corresponding to the indicated video object. In some embodiments,content server 202 and/or video object server 204 can identify the videousing any suitable information and any suitable technique, for example,as described below in connection with 508 of FIG. 5.

At 420, video object server 204 can transmit instructions for presentingthe corresponding video to user device 214 and/or can cause user device214 to present the corresponding video. In some embodiments, theinstructions can include any suitable information, as described below inconnection with 510 of FIG. 5.

At 422, user device 214 can cause the corresponding video to bepresented using the received instructions. In some embodiments, thecorresponding video can be presented in any suitable manner. Forexample, in some embodiments, the corresponding video can be presentedin a user interface in which the selected video object was presented. Asanother example, the corresponding video can be presented in a new userinterface (e.g., a new window, a new tab, and/or any other suitable newuser interface).

Note that, in some embodiments, selection of the video object can causeinformation associated with a content creator with which the videoobject is associated to be presented. For example, in some embodiments,the information can be presented as a web page or a portion of a webpage that includes other video objects associated with the contentcreator. As another example, in some embodiments, information can bepresented as a web page or a portion of a web page that includes mediacontent associated with the content creator.

Turning to FIG. 5, an example 500 of a process for presenting a videoobject selected from a collection of selectable inputs is shown inaccordance with some embodiments of the disclosed subject matter. Insome embodiments, one or more portions of process 500 can be executed byvideo object server 204.

Process 500 can begin by identifying a collection of video objectsassociated with a content creator at 502 using any suitable technique orcombination of techniques. For example, in some embodiments, process 500can identify one or more video objects specified by the content creator,for example, as described above in connection with 402 of FIG. 4. Asanother example, in some embodiments, process 500 can identify videoobjects specified by the content creator that are associated with aparticular category. In some embodiments, the categories can include aparticular channel of media content associated with the content creator,associated with a particular genre of media content, associated with aparticular program, and/or any other suitable category.

Process 500 can cause selectable inputs that correspond to theidentified collection of video objects to be presented by a first userdevice at 504 in response to receiving a request from the first userdevice. For example, in some embodiments, process 500 can receive arequest from the first user device when the first user device determinesthat a video object is to be inserted (e.g., in a comment, in a chat,and/or in any other suitable context). Process 500 can cause theselectable inputs that correspond to the collection of video objects tobe presented in any suitable manner. For example, in some embodiments,process 500 can cause the selectable inputs to be presented in a layoutsimilar to that shown in FIG. 1C. As a more particular example, in someembodiments, process 500 can transmit rendering instructions to thefirst user device that cause the first user device to present theselectable inputs. In some embodiments, in cases where a selectableinput corresponds to a category (e.g., selectable inputs 168-172 of FIG.1C), the transmitted instructions can indicate that video objectsassociated with the category are to be presented in response todetermining that the input has been selected.

Note that, in some embodiments, process 500 can cause the selectableinputs to be presented in response to determining that a user of userdevice 212 is associated with a particular content creator. For example,process 500 can determine that a user of user device 212 has sharedcontent associated with the content creator, commented on contentassociated with the content creator, subscribed to a channel of mediacontent associated with the content creator, commented on and/orotherwise interacted with a post associated with the content creator(e.g., on a social networking service), and/or any other suitableassociation.

Process 500 can receive an indication from the first user device thatone of the selectable inputs was selected at 506. For example, in someembodiments, the indication can include information specifying a videoobject that was selected using the first user device. As a moreparticular example, the indication can include an identifier associatedwith the corresponding video object, an identifier of a content creatorassociated with the corresponding video object, and/or any othersuitable information.

Process 500 can identify a video object to be presented by a second userdevice based on the received indication at 508 using any suitabletechnique or combination of techniques. For example, in someembodiments, process 500 can identify the video object based on a linkassociated with the video object.

Process 500 can cause the identified video object to be presented by thesecond user device at 510 using any suitable technique or combination oftechniques. For example, in some embodiments, process 500 can transmitinstructions to the second user device that, when executed by the seconduser device, cause the second user device to present the video object.As a more particular example, in some embodiments, the second userdevice can cause the video object to be presented in association with acomment (e.g., in a comments section of a web site, in a chat, and/or inany other suitable manner), as shown in and described above inconnection with FIGS. 1A and 1B. In some embodiments, the transmittedinstructions can include a link to a video corresponding to the videoobject to be presented.

Process 500 can receive an indication that presented video object hasbeen selected using the second user device at 512. For example, in someembodiments, the received indication can include information indicatingthat a portion of the presented video object has been clicked on and/ortapped using a user interface of the second user device. In someembodiments, the indication can include any suitable information, suchas a timestamp associated with the selection, a username associated withthe second user device, and/or any other suitable information.

Process 500 can identify a video associated with the video object at 514using any suitable technique or combination of techniques. For example,in some embodiments, process 500 can use information (e.g., anidentifier) embedded in a link associated with the selected video objectto identify the corresponding video. In some embodiments, the identifiedvideo can be stored on content server 202, and process 500 can cause atleast a portion of the identified video to be transmitted from contentserver 202 to the second user device via communication network 208.

Process 500 can cause the identified video to be presented by the seconduser device at 516 using any suitable technique or combination oftechniques. For example, in some embodiments, process 500 can transmitinstructions to the second user device that, when executed by the seconduser device, cause the second user device to begin presenting theidentified video. As described above in connection with 422 of FIG. 4,in some embodiments, process 500 can cause the identified video to bepresented by the second user device within the user interface in whichthe associated video object was presented or within a different userinterface (e.g., by opening a new tab and/or window). As anotherexample, in some embodiments, process 500 can cause the identified videoto be presented by opening a particular application and causing theidentified video to be presented using the application.

Turning to FIG. 6, an information flow diagram for identifying a videoobject based on a sequence of characters and causing the identifiedvideo object to be presented is shown in accordance with someembodiments of the disclosed subject matter.

Similarly to block 402 as described above in connection with FIG. 4, acontent creator can specify one or more video objects that are availablefor use that are based on videos associated with the content creator at602. In some embodiments, the content creator can specify a sequence ofcharacters associated with each video object that, when inserted by userdevice 212, cause the video object to be presented.

At 604, video object server 204 can store the video objects inassociation with the content creator similarly to as described above inconnection with block 404 of FIG. 4. Additionally or alternatively, insome embodiments, video object server 204 can store a character sequencespecified by the content creator in association with the correspondingvideo object.

At 606, user device 212 can transmit a sequence of characters thatrepresents a video object to video object server 204. As described abovein connection with FIG. 1B, the sequence of characters can include anysuitable characters and can be of any suitable length. Furthermore, insome embodiments, the sequence of characters can be delimited by anysuitable characters (e.g., slashes, brackets, braces, underscores,ampersands, percent signs, and/or any other suitable characters) todifferentiate the sequence of characters from text included in a commentand/or chat. Alternatively, in some embodiments, the sequence ofcharacters can be inserted within a block of text without delimiters.Additionally, in some embodiments, one or more video objectscorresponding to a particular sequence of characters can be presented asa preview prior to insertion.

At 608, video object server 204 can identify the video object thatcorresponds to the sequence of characters received from user device 212.Video object server 204 can identify the video object using any suitabletechnique or combination of techniques, such as those described below inconnection with 704 of FIG. 7.

At 610, video object server 204 can transmit instructions for presentingthe identified video object to a second user device (e.g., user device214). Video object 204 can transmit the instructions using any suitabletechnique or combination of techniques, for example, techniquesdescribed above in connection with 412 of FIG. 4.

At 612, user device 214 can cause the video object to be presented usingthe received instructions. In some embodiments, the video object can bepresented in any suitable manner. For example, in some embodiments, thevideo object can be presented in connection with the sequence ofcharacters, as shown in and described above in connection with FIG. 1B.As another example, in some embodiments, the video object can bepresented in place of the sequence of characters. In some embodiments,the received instructions can cause the sequence of characters to becomehyperlinked, for example, to a page associated with the content creator,a video corresponding to the video object, and/or any other suitablecontent, as described above in connection with FIG. 1B.

At 614, user device 214 can transmit information indicating that aportion of the video object has been selected, for example, as describedabove in connection with 416 of FIG. 4.

At 616, video object server 204 can identify a video corresponding tothe indicated video object, using techniques similar to those describedabove in connection with 418 of FIG. 4. At 618, video object server 204can transmit instructions to user device 214 for presenting thecorresponding video, for example, as described above in connection with420 of FIG. 4.

At 620, user device 214 can cause the corresponding video to bepresented using the received instructions, as described above inconnection with FIG. 4.

Turning to FIG. 7, an example 700 of a process for presenting a videoobject identified based on a sequence of characters is shown inaccordance with some embodiments of the disclosed subject matter. Insome embodiments, process 700 can be implemented on video object server204.

Process 700 can begin by receiving a sequence of characters from a firstuser device at 702. As described above in connection with FIG. 1B, thesequence of characters can include any suitable characters and can be ofany suitable length. In some embodiments, process 700 can receive ablock of text and can isolate the sequence of characters within theblock of text by identifying particular delimiting characters thatdifferentiate the sequence of characters from other text (e.g., text ina comment). As another example, in some embodiments, process 700 canparse a comment and/or message to identify a sequence of characters thatcorrespond to a video object. In some embodiments, hardware processor302 of video object server 204 can implement any suitable text parsingtechniques to identify a sequence of characters.

Process 700 can identify a video object to be presented by a second userdevice based on the received sequence of characters at 704 using anysuitable technique or combination of techniques. For example, in someembodiments, process 700 can identify a content creator associated withthe video object and identify the video object from a collection ofvideo objects associated with the content creator. As a more particularexample, in some embodiments, an identifier associated with the contentcreator can be included in the sequence of characters, and process 700can use the identifier to identify the content creator. As anotherexample, in some embodiments, the sequence of characters can contain anidentifier of the video object, and process 700 can parse the sequenceof characters to determine the identifier of the video object.

Process 700 can cause the identified video object to be presented by thesecond user device at 706. In some embodiments, any suitabletechnique(s) can be used, for example, those described above inconnection with FIG. 5.

Process 700 can receive an indication that the presented video objecthas been selected using the second user device at 708. The receivedindication can contain any suitable information, for example, asdescribed above in connection with FIGS. 4 and 5.

Process 700 can identify a video associated with the video object at 710using any suitable technique or combination of techniques. For example,an identifier associated with the video can be included in a linkassociated with the selected video object, and process 700 can determinethe identifier from the link to identify the video.

Process 700 can cause the identified video to be presented by the seconduser device at 712. Process 700 can use any suitable technique orcombination of techniques to cause the identified video to be presented,for example, those described above in connection with 516 of FIG. 5.

Turning to FIG. 8, an example 800 of a process for identifying a videoobject based on content of a conversation is shown in accordance withsome embodiments of the disclosed subject matter. Note that, althoughprocess 800 is described with respect to identifying a video object tobe presented in a chat and/or online conversation, in some embodiments,the techniques described below can be used to identify a video objectfor presentation in a comment on a social networking site, in a textmessage, in an e-mail, and/or in any other suitable message.

Process 800 can receive information indicating demographic attributes ofa first user participating in a conversation at 802. In someembodiments, the first user can be participating in a chat and/or onlineconversation with any suitable number of chat participants. Process 800can receive the demographic information using any suitable technique orcombination of techniques. For example, in some embodiments, process 800can access a demographic profile that stores the demographic attributesin connection with an identifier of the first user (e.g., a username,and/or any other suitable identifier(s)).

Process 800 can receive information indicating demographic attributes ofother users participating in the conversation at 804. As described abovein connection with block 802, the received demographic attributes can bereceived in any suitable manner and using any suitable techniques.

Note that, in some embodiments, which demographic attributes are usedand/or stored by process 800 can be controlled by the user. For example,in some embodiments, a user can specify information that is to betransmitted to a server, stored, and/or used via a user interface on aweb page, an application running on a user device, and/or in any othersuitable manner. Additionally, in some embodiments, the user can modifysettings that indicate the information that is transmitted to theserver, stored, and/or used at any suitable time.

Process 800 can identify at least one topic associated with theconversation at 806. For example, in some embodiments, process 800 candetermine if the conversation relates to a particular item of mediacontent (e.g., a particular television program, a particular movie, aparticular book, and/or any other suitable media content item), aparticular event (e.g., a concert, a debate, a game, a sporting event,and/or any other suitable type of event), and/or any other suitable typeof topic. In some embodiments, process 800 can additionally oralternatively identify a sentiment associated with the conversation. Forexample, in some embodiments, process 800 can determine if a toneassociated with one or more comments in the conversation corresponds toa sentiment such as excitement, disbelief, anger, and/or any othersuitable sentiment. As a more particular example, in instances whereparticipants in a conversation are discussing a sporting event, process800 can determine if comments entered in the conversation are expressingexcitement, disbelief, and/or any other suitable sentiment with regardto a player or team's performance in the sporting event. As another moreparticular example, in instances where participants in a conversationare discussing a debate, process 800 can determine if comments enteredin the conversation are expressing excitement, anger, confusion, and/orany other suitable sentiment with regard to responses in the debate.

Process 800 can use any suitable technique or combination of techniquesto identify the topic and/or sentiments associated with theconversation. For example, in some embodiments, process 800 can identifykeywords in the conversation that identify media content, events, and/orother topics being discussed. As a more particular example, in someembodiments, the keywords can include names of media content items,names of actors/actresses, names of events, and/or any other suitablekeywords. As another example, in some embodiments, the keywords caninclude words that are known to indicate a particular sentiment, such as“yay,” “oh no,” and/or any other suitable words that indicate sentiment.In some embodiments, process 800 can maintain a list of keywords and canscan a comment or message to determine if a keyword is included in thecomment or message. Additionally or alternatively, in some embodiments,process 800 can use any suitable natural language processing techniquesand/or machine learning techniques to identify the topic and/orsentiments associated with the conversation.

Process 800 can identify at least one video object based on thedemographic attributes and the identified topics and/or sentiments at808. For example, in some embodiments, process 800 can identify a videoobject based on the demographic attributes by identifying video objectsassociated with media content that is popular with viewers associatedwith the same attributes. As a more particular example, in someembodiments, the identified video object can correspond to a portion ofthe media content item (e.g., a particular episode of a televisionprogram, a particular movie, and/or any other suitable media contentitem) popular with viewers associated with the same demographicattributes. In some such embodiments, the video object can be identifiedusing aggregated demographic information that corresponds to apopulation of users. Note that, in some embodiments, process 800 canfirst determine that one or more users participating in the onlineconversation have consented to use of demographic attributes to select avideo object for inclusion in the online conversation. For example, inan instance where two users are participating in an online conversation,process 800 can determine that both users have consented to use ofdemographic attributes for identification of video objects, and process800 can then identify one or more video objects based on the demographicattributes associated with both users. As a more particular example, insome embodiments, process 800 can identify one or more video objectsbased on demographic attributes shared by the two users.

As another example, in some embodiments, process 800 can identify avideo object based on an identified topic. As a more particular example,if process 800 determined that a topic of the conversation is aparticular sporting event, process 800 can identify a video objectassociated with the particular sporting event, such as a portion of arelated game, and/or any other suitable content.

As yet another example, in some embodiments, process 800 can identify avideo object based on an identified sentiment associated with theconversation. As a more particular example, if process 800 determinedthat a sentiment of the conversation is excitement, process 800 canidentify a video object that includes excited people, and/or isassociated with the sentiment of excitement in any other suitablemanner. Note that, in some embodiments, process 800 can identify anysuitable number (e.g., one, two, five, ten, and/or any other suitablenumber) of video objects using these techniques.

In some embodiments, process 800 can identify the video object usingcriteria specified by a creator of the video object. For example, insome embodiments, the creator of the video object can specifypopulations of users that might enjoy the video object (e.g., byindicating particular demographic attributes), general interests (e.g.,particular sports, particular hobbies, particular music groups, and/orany other suitable general interests) of users that might enjoy thevideo object, media content related to and/or associated with the videoobject, one or more topics associated with the video object, sentimentsassociated with the video object, and/or any other suitable information.Process 800 can use the topics and sentiments associated with theconversation and demographic attributes associated with participants inthe conversation to identify a corresponding video object based on theinformation specified by the creator of the video object. In someembodiments, information specified by the creator of the video objectcan be stored in any suitable manner, such as in a database on videoobject server 204.

Process 800 can cause the identified video object(s) to be presented tothe first user at 810. In some embodiments, the video object(s) can bepresented in a group of video objects that are available for selection,as shown in and described above in connection with FIG. 1C. In some suchembodiments, the group of video objects available for selection caninclude a mix of video objects that were identified based on the contentof the conversation and/or the demographic attributes of usersparticipating in the conversation and generic video objects that werenot identified as relevant to the conversation. In some embodiments,process 800 can cause the identified video object(s) to be presented inconnection with an indication that the video object(s) were identifiedas relevant to the conversation.

Process 800 can receive an indication that one of the video objects(e.g., in a group of video objects available for selection, as shown inFIG. 1C) was selected by the first user at 812. For example, in someembodiments, process 800 can receive an indication that one of the videoobjects presented in the group of identified video object(s) wastouched, clicked, and/or selected in any suitable manner on a userdevice associated with the first user.

Process 800 can receive text from a user device associated with thefirst user at 814. As shown in and described above in connection withFIG. 1D, in some embodiments, process 800 can receive the text from atext input box presented in a user interface. In some embodiments, thetext can be of any suitable length (e.g., a word, a sentence, multiplesentences, and/or any other suitable length).

Process 800 can cause the video object to be presented with the receivedtext overlaid on the video object at 816. Process 800 can cause the textto be overlaid in any suitable manner. For example, in some embodiments,process 800 can cause the text to be positioned at any suitable locationon the video object. As another example, in some embodiments, process800 can scale the size of the text based on the amount of text. In someembodiments, process 800 can cause the video object with overlaid textto be presented within a comment and/or message in the conversation.

Process 800 can attribute presentation of the video object at 818. Forexample, in some embodiments, process 800 can store an indication thatthe video object was used in a conversation in association with anidentifier of the creator of the video object. In some embodiments, theattribution can be used to provide payment to the creator of the videoobject. For example, in some embodiments, the creator of the videoobject can receive payment for each instance of the video object beinginserted in a message or conversation. Note that, in some embodiments,indications can be stored when the video object is shared (e.g., used byother users either in the conversation or in other conversations),endorsed (e.g., liked and/or promoted by other users), and/or reappearsin any other suitable context (e.g., in a group of recently used videoobjects). In some such embodiments, payment to the creator of the videoobject can depend on a context of how the video object was presented.For example, in some embodiments, different amounts can be paid forinitial use of the video object, sharing of the video object, eachendorsement of the video object, and/or any other suitable type ofengagement with the video object.

In some embodiments, at least some of the above described blocks of theprocesses of FIGS. 4-8 can be executed or performed in any order orsequence not limited to the order and sequence shown in and described inconnection with the figures. Also, some of the above blocks of FIGS. 4-8can be executed or performed substantially simultaneously whereappropriate or in parallel to reduce latency and processing times.Additionally or alternatively, some of the above described blocks of theprocesses of FIGS. 4-8 can be omitted.

In some embodiments, any suitable computer readable media can be usedfor storing instructions for performing the functions and/or processesherein. For example, in some embodiments, computer readable media can betransitory or non-transitory. For example, non-transitory computerreadable media can include media such as magnetic media (such as harddisks, floppy disks, and/or any other suitable magnetic media), opticalmedia (such as compact discs, digital video discs, Blu-ray discs, and/orany other suitable optical media), semiconductor media (such as flashmemory, electrically programmable read-only memory (EPROM), electricallyerasable programmable read-only memory (EEPROM), and/or any othersuitable semiconductor media), any suitable media that is not fleetingor devoid of any semblance of permanence during transmission, and/or anysuitable tangible media. As another example, transitory computerreadable media can include signals on networks, in wires, conductors,optical fibers, circuits, any suitable media that is fleeting and devoidof any semblance of permanence during transmission, and/or any suitableintangible media.

In situations in which the systems described herein collect personalinformation about users, or make use of personal information, the usersmay be provided with an opportunity to control whether programs orfeatures collect user information (e.g., information about a user'ssocial network, social actions or activities, profession, a user'spreferences, or a user's current location). In addition, certain datamay be treated in one or more ways before it is stored or used, so thatpersonal information is removed. For example, a user's identity may betreated so that no personal information can be determined for the user,or a user's geographic location may be generalized where locationinformation is obtained (such as to a city, ZIP code, or state level),so that a particular location of a user cannot be determined. Thus, theuser may have control over how information is collected about the userand used by a content server.

Accordingly, methods, systems, and media for inserting and presentingvideo objects are provided.

Although the invention has been described and illustrated in theforegoing illustrative embodiments, it is understood that the presentdisclosure has been made only by way of example, and that numerouschanges in the details of implementation of the invention can be madewithout departing from the spirit and scope of the invention, which islimited only by the claims that follow. Features of the disclosedembodiments can be combined and rearranged in various ways.

What is claimed is:
 1. A method for presenting video objects linked to asource video, comprising: identifying demographic attributescorresponding to a first user participating in an online conversationwith a second user; determining at least one keyword associated with theonline conversation, wherein the keyword indicates a topic of the onlineconversation; identifying a subset of video objects from a plurality ofvideo objects based at least on the demographic attributes and the atleast one keyword, wherein each video object of the subset of videoobjects comprise a portion of a respective video; causing the identifiedsubset of video objects to be presented in a group of video objects on afirst user device associated with the first user; receiving anindication that a first video object of the subset of video objects hasbeen selected on the first user device for inclusion in a message in theonline conversation; and causing the selected first video object to bepresented on a second user device associated with the second user. 2.The method of claim 1, wherein the keyword indicates a sentimentassociated with the online conversation.
 3. The method of claim 1,wherein the keyword indicates a media content item being discussed inthe online conversation.
 4. The method of claim 1, wherein the subset ofvideo objects is identified based on criteria specified by a creator ofeach video object.
 5. The method of claim 1, further comprisingreceiving text from the first user device, wherein the selected firstvideo object is presented on the second user device with the textoverlaid on the selected first video object.
 6. The method of claim 1,wherein subset of video objects is identified based on demographicattributes associated with the second user.
 7. The method of claim 1,further comprising receiving text from the first user device, whereinthe first video object is presented on the second user device with thetext overlaid on the first video object.
 8. The method of claim 1,wherein the subset of video objects is identified based on demographicattributes associated with the second user.
 9. A system for presentingvideo objects linked to a source video, the system comprising: ahardware processor that is programmed to: identify demographicattributes corresponding to a first user participating in an onlineconversation with a second user; determine at least one keywordassociated with the online conversation, wherein the keyword indicates atopic of the online conversation; identify a subset of video objectsfrom a plurality of video objects based at least on the demographicattributes and the at least one keyword, wherein each video object ofthe subset of video objects comprise a portion of a respective video;cause the identified subset of video objects to be presented in a groupof video objects on a first user device associated with the first user;receive an indication that a first video object of the subset of videoobjects has been selected on the first user device for inclusion in amessage in the online conversation; and cause the selected first videoobject to be presented on a second user device associated with thesecond user.
 10. The system of claim 9, wherein the keyword indicates asentiment associated with the online conversation.
 11. The system ofclaim 9, wherein the keyword indicates a media content item beingdiscussed in the online conversation.
 12. The system of claim 9, whereinthe subset of video objects is identified based on a criteria specifiedby a creator of each video object.
 13. The system of claim 9, whereinthe hardware processor is further programmed to receive text from thefirst user device, wherein the selected first video object is presentedon the second user device with the text overlaid on the selected firstvideo object.
 14. The system of claim 9, wherein the subset of videoobjects is identified based on demographic attributes associated withthe second user.
 15. A method for presenting video objects linked to asource video, comprising: receiving, by a first user device associatedwith a first user, from a video object server, a group of video objectsselected from a plurality of video objects based on demographicattributes of the first user and at least one keyword indicating a topicof an online conversation between the first user and a second user;detecting a selection, by the first user device, of a first video objectof the group of video objects; and transmitting an identification of theselection of the first video object, by the first user device, to thevideo object server, receipt of the identification causing the videoobject server to transmit the first video object to a second user deviceassociated with the second user.
 16. The method of claim 15, wherein thekeyword indicates a sentiment associated with the online conversation.17. The method of claim 15, wherein the keyword indicates a mediacontent item being discussed in the online conversation.
 18. The methodof claim 15, wherein the subset of video objects is identified based oncriteria specified by a creator of the video object.